Sagee Manor: An Innovative Marketing Approach

For those who follow Highlands, NC real estate, you are sure to have heard that the Fisher estate, Sagee Manor, is currently offered for sale.

Sagee Manor, located in Highlands, North Carolina, is the ultimate mountain retreat, featuring breathtaking 360-degree views, as well as exquisite architectural, interior and landscape design. Created by renowned architect Keith Summerour, this magnificent estate is ideally seated on approximately 22 acres (with additional acreage available). Discerning buyers will revel in the world-class craftsmanship, design, and artistry featured throughout Sagee Manor, which is offered for sale at $17.9M.

Interestingly, the approach to marketing Sagee Manor is compelling as the property itself.

Earlier this year, Bob Fisher approached me, seeking my advice on how to market and sell his splendid estate. We had a brainstorming session and several conversations that led to my suggesting that he consider an innovative approach to promoting Sagee Manor. It was clear to me that it was in his best interests to hire an individual (rather than the traditional route of hiring a real estate firm or firms) to coordinate the massive marketing effort he was formulating, with Buyer’s Agents (who were well trained in all the particulars of his estate) partnering in the process.

White Oak Realty Group is deeply honored to be a part of this endeavor. This is an opportunity to be involved in what may be an historic sales and marketing event, given not only the list price, but also the creative approach.

This method completely speaks to our entrepreneurial spirit! At White Oak Realty Group, we have a well-defined marketing process for each of our listings and clients. Each property demands a customized marketing strategy that begins with the end in mind, and works it way to fine tuning the ideal Buyer profile, which includes where he or she “lives.” That is, where do they spend time online and in body? What do they read? Where do they play? What gets them up early? What unspoken or spoken needs do they have? This is the same approach with the Sagee Manor marketing, albeit on a very different scale. It is very creative, agile, and I believe we will find, very successful.

Further, prospective Buyers have the advantage of working with a firm which would be working solely for that Buyer’s interests. In other words, as their Buyer’s Agent, we would have a fiduciary responsibility only to the Buyer, not the Seller (Bob Fisher is representing himself in the transaction). This enables us to advocate for the Buyer throughout the entire process, ensuring world-class representation and negotiation.

It is also imperative to note that an estate like Sagee Manor requires uniquely trained and qualified agents who know every facet of the homes and grounds and who will be able to show and sell the property in a manner in which it deserves.

Finally, working as a Broker Affiliate for the sale of Sagee Manor gives us an opportunity to promote all of Highlands to the far corners of the world. This is a grand moment to put a very well deserved spotlight on our beautiful and beloved community, which I believe will benefit every home and business owner, as well as each resident and visitor.